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IAB Global Privacy Platform Framework (GPP)

IAB GPP (Global Privacy Platform) Framework

CookieHub now supports the IAB Global Privacy Platform (GPP), starting with version 2.8.1, to streamline compliance with privacy regulations across multiple jurisdictions. This enables websites to collect and manage consent signals effectively, ensuring user privacy preferences are respected under a unified framework.

What is the IAB's Global Privacy Platform (GPP)?

The Global Privacy Platform (GPP), introduced by the Interactive Advertising Bureau (IAB), is a scalable and flexible framework designed to harmonize various privacy signals across different regulatory environments. The GPP helps organizations navigate global data privacy regulations by enabling websites to collect, manage, and communicate user consent and preferences efficiently.

The GPP builds on previous frameworks, such as the IAB TCF (Transparency and Consent Framework) and US Privacy Framework, by integrating multiple privacy signals into a single, standardized structure. This makes it easier for companies to comply with various privacy laws like the GDPR, CCPA/CPRA, and other emerging regulations.

Key features of the GPP include:

  • Unified Privacy Signal: A single, extensible consent signal that can cover multiple jurisdictions.
  • Flexibility: Adaptable to various regulatory requirements and future privacy laws.
  • Transparency: Clear communication of consent and user preferences across the digital advertising ecosystem.

By implementing the IAB GPP within CookieHub, websites can ensure compliance with complex privacy requirements while providing users with greater control over their personal data and privacy choices.