Why Sessions Often Outnumber Consent Actions

It’s normal for session counts to be much higher than consent actions. Here’s why:

  1. Recurring users – Repeat visitors trigger multiple sessions but rarely repeat consent actions.
  2. Bounces & non-interactions – Visitors may leave without clicking anything on the banner.
  3. Crawlers & irrelevant traffic – Bots and non-target visitors can increase sessions without affecting consent actions.
  4. UI design choices – Enabling features like Block User Interface or using more prominent themes can reduce the gap by requiring consent before content is accessible.

Related Articles