IAB TCF 2.2 policy framework

The IAB Transparency & Consent Framework (TCF) 2.2 helps sites comply with industry standards for consent management, particularly for personalized ads.

Key points

  • Available for Business and Enterprise plans.
  • Can be applied globally or to specific countries/regions.
  • Requires an IAB vendor list (global or custom).
  • Uses the Overlay theme to display detailed information about partners and purposes.
  • Consent is given per purposes and features, not just cookie categories.

Additional dialog tabs

  • Legitimate Interest – Shows purposes/features processed under legitimate interest.
  • Partners – Lists partners and their data processing activities.

How to enable TCF 2.2

  1. Create or edit a region in Regional settings.
  2. Set the Policy framework to IAB TCF 2.2.
  3. If using manual installation, replace your site’s CookieHub code with the updated TCF code from the Implementation tab.
  4. If using GTM, add the TCF stub reference to your site’s <head> :
<script src="https://cdn.cookiehub.eu/tcf/v3/stub.js"></script>