What’s new in Consent Mode v2?

Consent Mode v2 introduces new consent types and improved granularity to comply with privacy laws and user expectations.

New consent types in v2

• ad_user_data – Controls whether user data can be collected for advertising.
• ad_personalization – Controls whether ads are personalized based on user behavior.

Consent types from previous version

• security_storage – Necessary for security purposes.
• functionality_storage – Needed for core site functionality.
• personalization_storage – For personalization features.
• analytics_storage – For analytics purposes.
• ad_storage – For ad-related storage and tracking.

Why this matters:

• Provides better control for website owners.
• Gives end-users more transparency and choices.
• Aligns with EU user consent policy requirements.