Do I need to implement Consent Mode v2?

If your website uses Google services such as Google Analytics or Google Ads and you operate in regions subject to GDPR or similar privacy laws, enabling Consent Mode v2 is highly recommended.

Why implement Consent Mode v2?

• Ensures compliance with GDPR and other privacy regulations.
• Allows Google tags to adapt behavior based on user consent.
• Helps maintain data accuracy with modeling when users decline cookies.

Key benefit:

Without Consent Mode, Google tags may either block completely or send non-compliant data, affecting analytics and advertising.