Measuring the impact of Consent Mode

After you implement Consent Mode, Google Ads and Analytics may show impact reports. These reports help you understand how Consent Mode affects your data.

What you’ll see

• Uplift metrics: Estimated conversions and behavior data based on modeling
• Comparison of modeled vs actual data

When data appears

• Reports typically appear after 7 days of implementation
• Data is only shown when it meets minimum privacy thresholds

Impact reports are available in Google Ads under Tools → Measurement → Consent Mode impact and in Google Analytics reporting dashboards.