Consent Mode modeling explained
When users deny consent for ads or analytics cookies, Google cannot collect full data. To fill these gaps, Google uses modeling based on cookieless pings sent by tags under advanced implementation.
What is modeled
- Conversions for Google Ads
- Behavioral metrics for Google Analytics
How modeling works
- Tags send non-identifying pings when consent is denied.
- Google uses these signals and historical trends to estimate behavior.
- Modeled data helps keep reports accurate without compromising privacy.
Modeling is only available if advanced implementation is used. Basic implementation provides no data when consent is denied.
For more details, see Google’s documentation on: