Respect Global Privacy Control (GPC)

Global Privacy Control (GPC) is a browser-based signal that communicates a user’s request to opt out of the sale or sharing of personal information.

Several US state privacy laws, including CPRA (California) and CPA (Colorado), require businesses to honor valid browser-based opt-out signals. GPC is recognized as one of these signals.

CookieHub automatically detects and responds to GPC requests to help you comply with these requirements.

What is GPC?

GPC is a technical standard that lets users configure browsers or extensions to send an automatic “Do Not Sell or Share” signal.

• Sent as an HTTP header (Sec-GPC: 1 ) or JavaScript signal
• Supported by browsers like Brave, DuckDuckGo, and certain extensions
• Legally recognized in multiple US states

CookieHub support for GPC

CookieHub always detects GPC and treats it as an opt-out from selling or sharing personal information.

When GPC is detected:

• CookieHub applies the same behavior as clicking “Do Not Sell or Share My Personal Information”

  If configured, this can include:

  • Sending IAB GPP and US Privacy (USP) signals to vendors
  • Automatically disabling selected cookie categories (e.g., Marketing, Analytics)

No additional setup is required—GPC support is always enabled.

Optional configuration

If you want GPC-triggered opt-outs to also disable specific cookie categories:

1. Go to Dashboard → Domain list → Settings
2. Under Regional settings, select the region using IAB GPP (e.g., United States)

3. Click Customize → Preference Center tab

   Make sure:

   • Show personal data tab is enabled
   • One or more categories (e.g., Marketing, Analytics) are selected for auto-disable when the user opts out

GPC will then follow the same logic as the “Do Not Sell or Share” link.

Summary