CookieHub Choices

CookieHub Choices is the default consent framework used by CookieHub when no external framework (such as IAB TCF or IAB GPP) is selected. It provides a flexible, category-based consent model that supports compliance with major global privacy laws, including:

  • GDPR and UK GDPR
  • LGPD (Brazil)
  • PDPA (Singapore)
  • APPI (Japan)
  • DPDP (India)

CookieHub Choices is applied automatically when you assign the CookieHub framework to a region in the dashboard.

How CookieHub Choices works

CookieHub Choices uses cookie categories and explicit or implied consent, depending on your settings. Key features:

  • Consent is collected per category (e.g., Necessary, Analytics, Marketing)
  • You define which services belong to which categories
  • Consent updates in real time
  • Services are either blocked automatically or controlled via Google Tag Manager (GTM)

CookieHub Choices supports both opt-in and opt-out consent models based on regional requirements.

Categories and service control

Each service is assigned to a cookie category. These categories determine if a script or service can run based on user consent.

Default categories:

  • Necessary – Always allowed (not blocked)
  • Preferences – Optional features
  • Analytics – Tracking and analytics
  • Marketing – Advertising and retargeting

You can customize categories in the dashboard and assign scripts to the right category.

Consent type and regional behavior

Consent behavior depends on:

  • Consent type (explicit or implied)
  • Regional settings in the dashboard

Examples:

  • EU: explicit consent (opt-in) by default
  • Other regions: implied consent (opt-out) if permitted

To configure this:

  1. Go to Dashboard → Domain list → Settings
  2. Open Regional settings
  3. Set the framework to CookieHub
  4. Choose Explicit or Implied consent type

Integration options

CookieHub Choices supports two implementation modes:

HTML implementation

  • Add the CookieHub script in the <head> of your HTML
  • CookieHub automatically blocks scripts based on consent

GTM implementation

  • CookieHub does not block scripts automatically
  • Uses Google Consent Mode v2 for supported tags
  • For non-Google tags, use additional consent configuration

See: Additional consent mode guide

When to use CookieHub Choices

Use CookieHub Choices when:

  • You do not need to use a certified framework like IAB TCF or GPP
  • You want a simple category-based consent experience
  • You want to comply with global opt-in laws in one system

It is suitable for most websites that do not serve personalized ads through IAB-participating platforms.

Limitations

CookieHub Choices does not send:

  • IAB TCF consent strings
  • IAB GPP privacy strings

If your vendors require these signals, use the corresponding framework instead.

Summary of features

Feature CookieHub Choices
Category-based consent ✅ Yes
Script blocking ✅ Yes (HTML mode)
Google Consent Mode integration ✅ Yes
Supports explicit & implied models ✅ Configurable
Sends IAB TCF or GPP signals ❌ No